Penang Gives the Pakistan Mango a Sweet Welcome

Following the launch of the Pakistan King of Mangoes Festival in Kuala Lumpur, Malaysia, the campaign to promote the Pakistan Mango has now moved north to Malaysia’s second largest city, Penang.

Organized by the Trade Development Authority of Pakistan (TDAP) in collaboration with the European Union (EU) funded Trade Related Technical Assistance (TRTA II) Programme, the objective of the festival is to brand the Pakistan Mango. By elevating the public’s perception of the Pakistan Mango, consumers will come to value it not just as a quality product but as a premium brand that stands out from other mangoes.

A special event was held on August 15th at the Sunshine Square Mall to launch the festival in Penang. The event was officiated by the Pakistan High Commissioner to Malaysia, Syed Hassan Raza with dignitaries from Malaysia, Indonesia and the United Kingdom in attendance, along with Kit Chan representing the TRTA II Programme.

The event saw a large turnout from the local media as well as consumers attracted by the Pakistan mangoes on display. Colorful advertising displays promoting the festival and sampling booths offering consumers a free taste of the mangoes gave the event an air of exciting anticipation.

Stating that the mangoes would be sold at competitive prices, Syed Hassan Raza said that the strategic approach of the promotion campaign was to raise awareness of the unique attributes of the Pakistan Mango among consumers, and to make them widely available in the mainstream supermarkets.

With a solid foothold established by the festival with local retailers and consumers, TDAP is confident that the Pakistan Mango will see even greater demand and interest from Malaysians in the coming years.

Setup of the pavilion at the Pakistan King of Mangoes Festival at the Sunshine Square Mall in Penang, Malaysia.

No wonder it’s the king of mangoes! A Malaysian consumer enjoying the free sample of Pakistan mangoes.

Checking out the Pakistan mango fruit display in the Sunshine Square Mall. (L-R from 3rd left) Dato Abdul Rafique, Dato’ Seri Farizan, Tan Sri Yusoff Latif, Syed Hassan Raza.

The guests of honour sampling Pakistan mangoes. (L-R) Syed Hassan Raza, Tan Sri Yusoff Latif, a promoter, Koay Swee Aik, Datin Seri Hamidah, Robert Hawkin.

(L-R) Syed Hassan Raza and Dato’ Abdul Rafique discuss the finer points of Pakistan mangoes.

Syed Hassan Raza (L) receiving a bag of Penang delicacies from Dato’ Abdul Rafique (R) while Dato’ Seri Farizan (middle) looks on.

(L-R) Tan Sri Yusoff Latif receiving a box of Pakistan mangoes from Syed Hassan Raza while Dato’ Seri Farizan and Dato’ Abdul Rafique engage in conversation.

(L-R) Syed Hassan Raza presenting a box of Pakistan mangoes to Dato’ Seri Farizan while Dato’ Abdul Rafique looks on.

It’s Pakistan Mango time! The Pakistan King of Mangoes Festival in Penang is officially launched. (L-R from 2nd left) Dato’ Abdul Rafique, Director of Sunshine Aman Jaya; Robert Hawkin, Honorary Consul of the United Kingdom; Mr. Taufik, Consul General of Indonesia in Penang; Syed Hassan Raza, the Pakistan High Commissioner to Malaysia; Tan Sri Yusoff Latif, Chairman of the Penang State Goodwill Council; Dato’ Seri Farizan, the Penang State Secretary; Koay Swee Aik, Director of Chop Tong Guan; Kit Chan of UNIDO; Cynthia Hwang, CEO of Sunshine Wholesale Mart.

Syed Hassan Raza, the Pakistan High Commissioner to Malaysia addressing the guests.

Kit Chan of UNIDO enlightening the guests on Pakistan mangoes and the TRTA II Programme.

Dato’ Abdul Rafique, Director of Sunshine Aman Jaya and Honorary Consul of Pakistan welcoming the guests to the Pakistan King of Mangoes Festival in Penang.

(L-R standing) Lum Weng Wah of Nerve Centre and Kit Chan of UNIDO greeting the guests of honour.

Arrival of the guests of honour at the Sunshine Square Mall. (L-R from 2nd left) Tan Sri Yusoff Latif, Chairman of the Penang State Goodwill Council; Mr. Taufik, Consul General of Indonesia in Penang; Dato’ Seri Farizan, the Penang State Secretary; Robert Hawkin, Honorary Consul of the United Kingdom.

Pakistan mangoes for sale at the pavilion.

Setup of the pavilion at the Pakistan King of Mangoes Festival at the Sunshine Square Mall in Penang, Malaysia.