European Union Visits Multan Mango Farms

Multan, Wednesday, 19 August 2015. – The European Union Delegation (EUD) to Pakistan visited Multan on the 19th of August to observe the workings of the Trade Related Technical Assistance II (TRTA II) support programme for the mango sector in Pakistan. The delegation comprised of Development Advisors for Trade and Economic Cooperation, Mr. Michele Rizzi and Ms. Roshan Ara.

The delegation paid a visit to the Joiya Fruit Farm Company in Jalalpur Pirwala and the Mango Research Station (MRS) in Shujabad. They also witnessed mango processing procedures for export purposes, including induction of new technology at the Zarpak Mango Farms and Pack House. The EUD was accompanied by Mr. Badar ul Islam and Mr. Aurangzaib from United Nations Industrial Development Organization (UNIDO).

TRTA II has assisted the farmer’s community in this region with numerous initiatives; these include development of Codes of Practice, Farmer Field Schools, identification and assessment of national institutions, development of cluster models, training of Master Trainers, enabling increase in crop yield and quality, establishment of Hot Water Treatment units and Market Linkages through international exposure, participation in trade fairs and by organizing B2B meeting to help increase exports and bring about improvements in the supply chain.

The TRTA II programme continues to provide valuable support. Their initiatives have changed the lives of the farming community in the region. As the programme has been extended, this effort will be scaled up to more and more farmers helping increase the national exports of mangos to more and more countries and in the process, improve the livelihood of the people in this area.