Populated by businesses that are exporting several types of rice to North America, Europe, Middle East, and South Asia, tehsil Kamunki in the district of Gujranwala, is the hub of rice and flour milling in Pakistan.
Falling just below textiles, rice is one of the biggest exports of the country, and holds huge potential for exports growth in the region, especially in Iran, India and China, where rice is a staple food. Exports to Iran have dropped significantly in the past few years, causing the total export of the rice sector to plummet, since exports to Iran formed a major chunk of the aggregate.
To facilitate the sector’s export growth in the neighboring countries, TRTA is conducting a Business Process Analysis (BPA) exercise to identify the bottlenecks that impede the export of rice in the region, with the aim of making recommendations for corrective action to the Ministry of Commerce and the Federal Bureau of Revenue.
To initiate the BPA, a team from TRTA visited Amir Rice Traders in Kamunki, a leading exporter of Paddy and Basmati rice to the USA, Canada, the Gulf countries, European Union, Iran, and Afghanistan. In the interview session, the exporter identified the core business processes of rice, while discussing in great detail the bottlenecks that arise while trading regionally. Absence of a formal banking mechanism between Pakistan and Iran is one of the biggest deterrents to trade with Iran. Following the discussion, the National Expert in SPS and Horticulture and the National Expert in Regional Trade visited the mills where rice is dried, processed, and packaged. The tour provided a comprehensive, first-hand understanding of the post-harvest management and the processing of rice, and lent useful insights for the BPA.