Kinnow, a hybrid mandarin, is the only product in Pakistani fruits which currently earns between US $90 – 100 million foreign exchange, annually, for the national exchequer. With consistently burgeoning trend in kinnow export trade, further enhancement in export on sustainable basis from the country, pose a great challenge for all the key players involved in development of this fruit’s supply side and subsequent trade.
Pakistani kinnow is already expensive on the international market due to high input cost; whereas, the trend in per unit price of kinnow in international market is the lowest, thereby, directing exports mainly towards low price end markets. On the supply side, the looming threat to our export is from food safety related concerns arising from stringent quarantine measures, traceability etc in the international markets. Nevertheless, last year, kinnow exports from Pakistan reached the record level of 0.2 million tons.
Click for Trade Time – Vol 2; Issue 4